Last year, we took home the Sustainable Leadership Award at the prestigious Sustainable Beauty Awards, beating out big-name competitors like Aveda and Henkel for our commitment to zero carbon emissions on top of our industry-leading 8 Free standards that put the wellness of people and the planet first. At the beginning of this year, we announced that 2020 would be our zero carbon year. We mapped out our sustainability strategy and visions for the next decade and showed strong performance in the European and Japanese markets. O’right is now not just a leading hair and body care brand, but also one that brings green living to the next level.
Always at the forefront of sustainability, we introduced O’right Toothpaste N° Zero, which became the first toothpaste to be certified 100% biobased by USDA. Made from sustainable wood powder, a natural alternative to harmful abrasives, as well as a botanical blend of rosemary, star anise, clove, and spearmint, this revolutionary toothpaste is not just green in the sense that it’s eco-friendly, but its fresh green color, which comes from the superfood chlorella cells contained within.
Shortly after the O’right Toothpaste N° Zero paved the way for a green revolution, we introduced Beauty Ferment Hand Cream, the lifesaving secret to youthful hands. Rich in natural fermented spent grains, which has earned an exclusive INCI name, this nourishing hand cream pampers your hands from the palms to the back to give dry, tired hands a healthy glow from the inside out. Use as an overnight mask and wake up to hands so soft and supple beyond your imagination.
In June, Goji Berry Sensational Body Lotion came just in time for the hot summer days to cool down skin temperature while ensuring the earth is not compromised in the process. A blend of goji berry root, argan oil, and mint, this cooling body lotion is a refreshing escape from the heat, making it perfect after outdoor activities, swimming, or a shower. Feel your skin go down 5°C but still feel super moisturized.
The world may still be reeling from the disastrous impact of the COVID-19 pandemic, but there’s an upside to all the chaos. People have become more aware of their health and environmental protection. With green at the core of our brand, we continue to stay true to our commitment to providing holistic green lifestyle solutions that are good for people and for the planet.