圖2 延續珍愛大地萬物的品牌價值,歐萊德特別選用咖啡渣製成丸井百貨櫃位牆面

Tokyo is one of the world’s biggest fashion hubs, a melting pot of cutting-edge style and envelope-pushing trends that are in a league of its own. In June 2020, a Taiwanese brand by the name of O’right celebrated the grand opening of O’right Concept Store at two of the leading department stores in Japan – Isetan Shinjuku and Yurakucho Marui 0101. What is it about the Taiwanese beauty brand that has Japan so intrigued?

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Before it was postponed due to the COVID-19 pandemic, the Tokyo 2020 Olympics Games unveiled sustainability as its key theme and “Be better, together – For the planet and the people” as its slogan. When it kicks off next year, athletes will receive medals made from recycled electronic waste. The e-waste medal is just one of the shining examples of the Tokyo Games’ race towards sustainability and Japan’s shift to living a healthier lifestyle. With sustainability as part of its DNA, O’right seized the opportunity to make its green values seen and felt at the heart of Japan and the indicator of style.

Sustainability has always been at the core of O’right’s business. The brand offers vegan, non-GMO, and gluten-free certified, carbon-neutral products to assure that all natural ingredients are sourced with respect for people and the earth. O’right plays a pioneering role in climate action; that is, committed to operating sustainably under zero carbon goals, continuously working to reduce its carbon footprint at every stage of the products’ life cycle. The eco-conscious company’s 100% renewable plastic bottles and pumps are just one of the many examples of its sustainability efforts to make the world a greener place.

O’right’s commitment to high quality and standards has earned worldwide acclaim from the Sustainable Beauty Awards and Green World Awards. The Taiwanese brand has proven over and over that it can do so much more and be so much bigger. This year, dubbed by O’right as the zero carbon year, the green brand is ready to expand its green influence in the fiercely competitive Japan market that is considered one of the key players in cosmetics worldwide.