O’right has been the forefront of sustainability for 18 years. From product ingredients, packaging, green headquarters, logistics to CSR activities, our vision to achieve zero carbon is evident in the 1.6 million kg of carbon emissions we have reduced and over 140 thousand of trees we have planted during these years.
Mother Nature is fighting back against climate change. Is there anything we can do? There are many ways we can reduce carbon. Some choose to reuse goods, some take public transportation, some turn off unessential lights while others may plant trees to green up the environment. Little things such as these are slowly changing the world as we speak. At O’right, we are firm believers that small steps can lead to big changes in the environment on our journey towards a zero carbon world.
O’right has never been just a hair, skin and body care company, but a brand that is dedicated to benefiting humankind, society and the environment by finding sustainable solutions to the global pollution crisis and promoting our vision of a green lifestyle. Through our green actions, we have reduced carbon emissions by 1,615,249 kg, which is equal to planting 146,841 trees.
Green products: The beauty of consumers and the earth
Did you know that O’right shampoo can be naturally decomposed when it goes down the drain and into the rivers? In 2011, we introduced the world’s first zero carbon shampoo to achieve zero impact and change the way plastic is used by giving it new life. In 2016, we developed the new shampoo and body wash bottles made from 100% renewable plastic materials. In 2018, we created the world’s first renewable plastic pump as a solution to the global plastic crisis. Throughout the years, we have transformed agricultural waste such as fruit and vegetables, coffee grounds, coffee husks, goji berry root and cypress into valuable resources – natural plant-based beauty products. Through our green product formulas and packaging, we have reduced carbon emissions by 441,421 kg, which is equal to planting 40,129 trees.
Green headquarters: A zero carbon world
Everyone who walks into our green headquarters are greeted by the sight of greenery and an eco pond. It’s like walking into a forest, which, in fact, is Asia’s first green cosmetic GMP certified plant featuring an interior consisting of exposed concrete. The entire building is equipped with LED lighting and hands-free foot-control faucets that significantly saves water. In addition, our manufacturing process with renewable energy sources such as wind turbines and solar panels. In 2018, we brought sustainability to the next level by successfully joined RE100, making a commitment to become the first company in Taiwan to go 100% renewable by 2025. Through our green headquarters, we have reduced carbon emissions by 312,949 kg, which is equal to planting 28,450 trees.
Green logistics: Green carbon footprints
We adopt a carbon-free, centralized delivery system that requires a minimum shipping threshold and optimizes the route by time or distance to save carbon and energy. We recycle 80% of our shipping cartons and use eco pallets each made from 7,300 bottle caps. Through our green logistics, we have reduced carbon emissions by 325,308 kg, which is equal to planting 29,573 trees.
Green impact: Green difference
As a green beauty brand, we also aspire to motivate and inspire people worldwide to step up and save our planet home through our annual CSR events – coastal cleanup, tree planting and Earth Hour. This March, we celebrated our ninth year serving as the initiator of Earth Hour Taiwan, inviting more than 800 enterprises, hundreds of celebrities and salon partners to take a stand for our planet. The event resulted in an impressive 110,000 kWh of electricity reduced during the hour. Our green actions have helped reduce carbon dioxide emissions by 535,571kg, which is the same as planting 48,688 trees on earth.
We continue to progress in our commitment to lower our carbon footprint for a better and more sustainable world. With “green” at the heart of the business, we are living proof that small steps can make big changes to the environment.