We live a modern lifestyle that revolves around convenience, but it’s killing our environment by driving mass production and overconsumption. And now, we are facing the inconvenient consequences of a convenient lifestyle: unwanted plastic and air pollution that is not only contributing to global warming but also suffocating human population. A long-time advocate of sustainability, we have taken it upon us to minimize environmental impact in order to truly live sustainably: by using our creativity to maximize the value of resources.
An innovative, sustainable new trend
“Out with the old, in with the new” is probably the best way to describe the fast fashion phenomenon, which is still dominating the fashion industry and making devastating environmental impacts. As new garments of a new season become available, consumers tend to either forget about the clothes they already have in our closets for the sake of following the latest trends, or simply just throw out last season’s looks. Trendy, low-priced, affordable styles lure people in and end up in a pile of “the forgotten favorites” hidden at the back of the closet before eventually finding its way in the trash. This disastrous and worsening cycle goes on and it won’t be long before this throwaway culture destroys our planet. According to A New Textiles Economy: Redesigning Fashion’s Future, a report published by the Ellen MacArthur Foundation in 2017, out of the 53 million tonnes of fibers that are produced every year in the fashion world, 73% end up in a landfill or are incinerated, with just less than 1% reused to make new clothes. If the industry continues on its current path, textile production will account for more than 25% of the carbon budget for a 2°C pathway.
We should look for ways to transition out of this endless cycle of fast fashion. Donating “the forgotten favorites” to charity is a wonderful way to recycle and curb fast fashion’s toll on people and the planet. On the other hand, more and more designers are joining forces to fight fast fashion by repurposing old, unwanted clothing and creating accessories, bags or artwork. Always aiming to pioneer new solutions for sustainable development, we transformed recycled clothing into a storefront signboard.
Reusing and transforming waste into resources
Inspired by nature, we have made it our mission to maximize the value of resources and lead the way in sustainability. In 2016, we introduced the first 100% renewable plastic shampoo bottle. In 2018, we did the impossible and developed the world’s first renewable plastic pump to reduce plastic waste. This year, we demonstrated our commitment to the environment by transforming 416 recycled t-shirts and 175 kg of recycled plastic waste into a storefront signboard. This innovative, eco-friendly building material shows that we have not only found a sustainable solution to textile and plastic waste, we are also promoting reuse and recycling.
Taking customer experience to a whole new level
The eco signboard is not the only groundbreaking innovation of the new stand-alone store located in the busy city center of Taipei. At O’right Da-an Concept Store, customers can discover the brand’s extensive range of hair, skin and body products through an innovative audio guide which provides a multilingual self-guided tour. Bringing plants and greenery to the interior design is a reflection of O’right’s green concepts. The multi-layered wall cabinet is inspired by the annual growth tree rings. The leaf-shaped mirrors hanging from the ceiling produces images of the store, like raindrops in the forest, symbolizing the connection between human and nature and O’right’s vision for a greener tomorrow. Da-an Concept Store is a feast for the senses and a green journey waiting for customers to explore.